Socially Responsible. Small Scale Production. Female Empowerment.
Who we are
We are a female-led fashion brand with community and enterprise at its core. Working in collaboration with Aunty’s Fashion Home in the Volta region community of Dzita-Agbledom, Ghana. We produce colourful, contemporary women and menswear made from responsibly sourced Ghanaian textiles.
What we do
20% of our annual profits are donated to Dream Big Ghana NGO, a community led NGO that supports lives in the local community focusing on eco-sanitation, sports development, health and education.
The supply chain can then be traced to where all of the production takes place, at Aunty’s Fashion Home -a family run business consisting of Mother and Daughter, and seamstresses from the local community; Remember, Enastina and Joanna. Aunty’s business remains as her own, working as a co-operative with Asime, where she employs and manages her staff in agreement to a fair trade agreement drawn up with Asime. This ensures machinists and members of staff are paid a daily wage that exceeds 5 times the minimum wage set in Ghana and 4 times the living wage.
Founders Georgie Wordley and Jen Harkness formed Asime in 2018 to work alongside Aunty’s Fashion Home in Ghana. Whilst visiting friend and founder of the Dream Big Ghana NGO in early 2018, Georgie met Aunty and Rita at their fashion home situated in a small village courtyard, sheltered by a large mango tree. Inspired by the community spirit, beautiful fabrics and skilled craftsmanship, Georgie decided to team with her good friend Jen to start Asime. Both London based designers strived at the idea of a sustainable business, with frustration of the fashion industry and wanting change.
Founders Georgie and Jen