An extra special volume of Seams & Sounds focusing on an integral person behind what makes Asime the brand it is, the woman who founded Aunty’s fashion home in Dzita where all our clothes are made - Gladys Eddah.

Aunty Seams and SoundsAunty sewing repurposed denim at her machine.

Known as 'Aunty' by the community in which her fashion home resides, a common term of respect in Ghana, Aunty's relationship with co-founder Georgie was born two years ago in the local Dzita community. Inspired by Aunty’s skills and the remarkable work of Dream Big Ghana NGO, Georgie developed the formation of Asime alongside friend and co-founder Jen.

Aunty Seams and SoundsAunty and Georgie at Meet Me There Festival

Aunty was born in Agbledomi in the Volta Region of Ghana in 1962. Her father was a fisherman from Srogboe and her mother a trader. In 1982 Aunty moved to Assin Fosu in the Central Region for her husband, here she learnt to sew under the mentorship of Cecelia Amoako. She returned with her newly owned skills to Agbledomi in 1984 and made the decision to start her own fashion home in the community. Ever since, her craft has become widely known and respected within Agbledomi making her a popular tailor for weddings, funerals and events.

Aunty Seams and Sounds

 Aunty introducing her apprentices at an outdoor ceremony.

Within her fashion home, Aunty now employs three local women and her daughter Rita to work alongside her. She also offers apprenticeships for young women to learn from her skills, helping them to become experienced seamstresses and potentially one day start up their own fashion homes. Although the sound of sewing machines is constant and the team are always busy working away, Aunty's fashion home’s doors are always open to the community, where many come to meet with her as music plays on the radio and laughter carries across the courtyard.

Aunty Seams and SoundsAunty with her daughter Rita, and employees Joanna and Enastina, at the Asime 1st birthday party.

An instantly calming and naturally warm persona, Aunty’s beauty permeates every part of her, both inside and out, matched with a style that is as classy as it is colourful. We asked Aunty to share with us some of her favourite songs, ones often heard at her weekly church service from beautiful Ewe hymns to energetic gospel songs all shared below:

All of the youtube videos for these gospel pieces and their artists can be found below on the Seams & Sounds Youtube playlist.

 Auntys Fashion HomeAunty's Fashion Home 

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